While Microsoft is still selling a fraction of the number of tablets Apple is selling, overall Microsoft has been growing sales while Apple has been dropping.
It seems the trend has also reached the US Federal Government, where Apple’s market share dropped from 98% in 2012 to 61% in 2015, while Microsoft increased its market share from virtually zero to 25 percent over the same time period, with the majority of the growth in the last year.
Android tablets held 11%.
A report by analysts Govini attributes the sea change to greater adaptability of the Windows tablets.
“The first-to-market may have initial success, but maintaining market leadership requires adapting the product to meet customer needs,” the report states. “Windows tablets have eaten into iPad’s market share by rapidly integrating into PC-based workflows and adapting to customer requirements.”
The study found most of the tablets were being used for field work. The Surface tablets were also much more durable, being the favourite of the U.S. Customs and Border Protection, who purchased $1 million worth of tablets, “illustrating that rugged tablets are in demand to operate in harsh conditions.”
With Apple still holding the majority of Federal sales, Microsoft clearly still has a long way to go, but maybe in the near future tablets will no longer be synonymous with nearly useless appliances which spend most of their time lying on the couch.