Strategy Analytics awards Windows Phone 10.5 million shipments in Q3 2014


Strategy Analytics have posted their latest Smartphone Market Share report for Q3 2014.

The report reads as a combination of good and bad news for Windows Phone.

The good news is that there was indeed a growth in shipments between this quarter and the same period last year, with 10.5 million Windows Phones shipped.


The bad new is that the market grew much faster than Windows Phone, resulting in a significant loss in market share, with Windows Phone only making up 3.3% of all smartphones shipped in that period.

Of course nearly everyone except Android lost market share in the period, with Apple going 1.1% to Windows Phone’s 0.8%, and Android going up 2.2%

SA found global smartphone shipments reached 320 million units in the third quarter of 2014. The Android operating system captured a dominant 84 percent global marketshare, squeezing Apple iOS, Microsoft and Blackberry.

Global smartphone shipments grew 27 percent annually from 252.9 million units in Q3 2013 to 320.4 million in Q3 2014. Smartphone growth continues to be driven by robust demand in emerging markets, particularly Asia and Africa Middle East.

Android’s domination of global smartphone shipments remained strong in Q3 2014, with 84 percent of all smartphones now running Google’s OS. Android’s gain came at the expense of every major rival platform.

BlackBerry’s global smartphone share has stayed flat at 1 percent in the past year, due to a lacklustre range of BB10 devices. Apple iOS lost one point of share to Android because of its limited presence at the lower end of the smartphone market.

Microsoft Windows Phone continued to struggle in China and Japan, and its global smartphone marketshare fell from 4 percent in Q3 2013 to 3 percent during Q3 2014.

We believe Microsoft’s first full quarter after taking ownership of Nokia’s handset division is in fact very encouraging, as it could easily have been disastrous if carriers and retailers withdrew support. Hopefully we will see an even better Q4 2014, with the release of multiple affordable Windows Phones in this period.

See the full Strategy Analytics report here.

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