‘Store Checks’ find Nokia Lumia 1020 off to a slow start

imageSomewhat predictably, analysts are reporting that the $299 Nokia Lumia 1020 is not setting sales charts alight in the US.

Analyst R. W. Baird’s William Power made checks on Friday launch day and also on Saturday and reports few stores were sold out.

He writes:

Last week, we visited and contacted AT&T stores to gauge early sales of the Nokia Lumia 1020. Reps we spoke with were nearly unanimously positive about the device’s hardware, especially with the performance of the 41-megapixel camera. In contrast, those same reps were quick to point out that early sales were modest at best. When asked what was limiting consumer adoption of the 1020, reps commonly cited the $300 price target and consumer concern with switching over to a new OS as the biggest hurdles. We only found a handful of stores that sold out of the device on launch day, and in several cases, we were the first people to ask specifically about the 1020.

He noted while the checks were “Obviously an early read,” nevertheless, to him it “still feels like an uphill battle for Nokia and Windows.”

While we do not know how reliable Power’s store checks are, the results are quite predictable for a niche product like the Nokia Lumia 1020, but we cant help feeling a $199 introductory price point would have generated much greater excitement and sales, merely due to the much increased perceived value for money.

Do our readers agree? Let us know below.

Via Barrons.com

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