Sprint carrier billing has added support for Windows 10 tablets and PCs, allowing Sprint customers to charge their Windows Store purchases to their phone bill, even when of these are not made on a phone.
The service is the first in the world, and is mediated by carrier billing company Boku, who is active in 260 countries world-wide.
Microsoft says Windows Phone carrier billing contributes, on average, an 8x lift in purchase rates in emerging markets and 3x in developed markets. Over 60% of Windows Phone Store monthly paid users originated from carrier billing. This new alliance will extend this capability to all Windows 10 devices, where Microsoft presumably hopes it will have the same effect on Store purchases.
In the Windows Store, Microsoft customers can easily and quickly designate payment through a carrier by using the payment instrument system in the Windows Store. Once initialized, customers are able to charge app and digital content purchases directly to their mobile operator account.
“The Windows Store is designed to be a one-stop shopping experience for free and paid digital content. We believe offering carrier billing is important to giving consumers a convenient payment method and driving developer monetization,” said Todd Brix, Windows Store General Manger. “We decided to work with Boku because of its team, technology, and carrier relationships.”
Windows 10 is installed in more than 130 million PCs, laptops and tablets worldwide, with Microsoft hoping this large and rapidly growing installed base will also boost Windows 10 Mobile.