Spotify, a leading music streaming service, today announced that it has reached a deal with T-Series, India’s largest music label, that will allow Spotify subscribers to access T-Series’ entire music catalog, including Bollywood and regional movie soundtracks, as well as non-film albums and emerging artist content.
“Today’s deal with T-Series significantly strengthens our Indian music catalogue, bringing Bollywood to more than 200 million Spotify users worldwide. Having T-Series on Spotify is hugely significant and shows our commitment towards providing the very best music for our users,” said Paul Smith, Director, Head of International Licensing at Spotify.
“We are bullish about India’s most popular music company tying up with the world’s most popular music streaming service. We are confident that together we will be able to reach new markets and spread the love for Indian music far and wide,” said Bhushan Kumar, Chairman and Managing Director, T-Series.
“Indian music lovers globally will be in for a musical treat with over 160,000 songs in several languages from the T-Series catalogue. I am sure Spotify’s expertise earned in mature markets will be helpful for the Indian streaming industry and will pave the way for a paid ecosystem in the streaming business in India,” said Neeraj Kalyan, T-Series President and Digital Head.
With India’s largest music label on board, you can expect Spotify to launch in India very soon. Competing against local music streaming players like JioSaavn, Gaana, and others is going to be an uphill task for Spotify. We will come to know more about Spotify’s plan for Indian market in the coming months.