SPB wins first carrier contract for Spb Online

One of the key considerations for carriers is increasing the Average Revenue Per User, and signing subscribers on for data packages has been a good way of achieving this. Spb took up the challenge of making this worthwhile for end users by developing Spb Online for Windows Mobile, a set of online services that share a practical user interface and provide quality mobile entertainment available on handsets. The services offered include Mobile TV, Online Radio, News, Weather, Online Games, and On-device Catalog – all subject to automatic updates and powered by Spb’s exclusive interface engine and TV technology.

Sky Link, Russia’s largest CDMA mobile operator, has integrated SkyTouch , a customized Spb Mobile Shell-based UI solution, integrated with Spb Online and tuned to local preferences of SkyLink subscribers, with Sky Link’s new 3G-smartphone AnyData ASP-505, and acts as a clear single entry point to device features and an array of advanced online services, ranging from Mobile TV, to online games, to local GPS-based navigation, to popular social networks.

The AnyData ASP-505 is expected to hit the Russian market in the beginning of November, taking advantage of the fast-paces roll-out of next-generation mobile networks by Sky Link.

Albert Safiullin, Deputy Director in Commerce, CJSC Sky Link said, “Today, 80% of our subscribers get access to mobile internet with USB-modems and only 20% of them browse the Internet from their handsets. Our new smartphone, fitted with SkyTouch by Spb Software, targets this growing segment of customers, by turning their handsets into very user-friendly, powerful, but compact mobile Internet-centers. Being a leader in fast-growing Russian market of mobile Internet, SkyLink has made the next step forward to offer its subscribers the best services and products,”

In less than a month of open market presence, Spb Online supported over 1,000,000 of Mobile TV viewing sessions, over 160,000 Online Games sessions, in over 50 countries.

“I believe that Sky Link, as one of the most innovative players on the Russian mobile communications market, is strategically right by offering subscribers not just devices equipped with fast Internet access, but devices with preinstalled online services, which facilitate the use of such fast access,” – comments Vassili Philippov, Spb Software House COO.

View screenshots and a video demonstration of SkyTouch interface and Spb Online package for SkyLink here.

Source:Spb Press Release

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