Sony Pictures is bringing ULTRA 4K movie streaming service to Intel 7th Gen Core PCs

Intel Sony 4K Video

Sony Pictures Home Entertainment (SPHE) has announced that it will bring its ULTRA 4K movie streaming service to PCs running 7th Gen Intel Core processors beginning Q1 in 2017. ULTRA will add new features like 48 hour rentals and free 10 minute previews, allowing customers to experience a sample of any film on the service in full 4k resolution before buying.

Intel yesterday officially announced the 7th Generation Intel Core family of processors which is built on 14nm process technology. It comes with a new media engine that supports 4K UHD content – for viewing, streaming, creating and sharing. PCs powered by 7th Gen Intel Core will be the first PCs to provide secure access to premium 4K movies and television content through this ULTRA 4K service.

ULTRA offers a variety of movies for purchase and streaming in 4K, many with Digital Extras, taking full advantage of the latest display technologies and interactive capabilities.

ULTRA initially launched in early 2016 on Sony 4K Televisions. Films available on the service for purchase, rental, and streaming on ULTRA include new releases as well as a library of classic films. New releases are priced at $29.99 to own in 4K with HDR, and will be $7.99 for 48 hour rental. Library titles are priced at $25.99 to own.

Intel is expecting 100 new devices powered by 7th Gen Intel Core for this holiday season, and some of them will be available as early as September.