There has been recently been a gigantic hubbub about Sony Ericsson saying the Xperia brand will not be exclusively Windows Mobile. This was despite Sony Ericsson having maintained the same line since the launch of the Xperia in February 2008. Many sites were asserting that Sony Ericsson was very unhappy with Windows Mobile, and will be releasing an Android version of the Xperia very soon.
In an interview with VNUNet in Copenhagen SE laid these rumours to rest. While, like every other cellphone manufacturer, they had looked into Android, they found the Google-dominated ecosystem surrounding it unsuitable for their purposes.
Mats Lindoff, Sony Ericsson’s chief technology architect, said that the firm had been testing Android with prototype devices, and that Google’s was a ” holistic” approach.
“[But] to go with mass production and working with prototypes are two different things,” he explained. “If you want to give every service away to Google, then Android is the perfect solution.”
Instead SE intends to develop the ancillary services surrounding the device themselves, such as having a Playnow service on board the device that will sell ringtones, games and music directly to the consumer.
Sony Ericsson also revealed the (obvious) motive for using Windows Mobile – to penetrate the American smartphone market where Symbian mas a minuscule presence and Windows Mobile has at least 20% of the market.
Read more at VNUNet.com here.