Microsoft has said they intend focus on increasing market share over the next 12-18 months, and the key will be marketing.
â€œThe next year to 18 months is really about seeing a significant uptake in market share,â€ Aaron Woodman, the director of Windows Phone, said in an interview at the Mobile World Congress in Barcelona.
â€œIt doesnâ€™t feel like weâ€™re really pushing apart from the competition,â€ Woodman said. â€œWe need to go pick a fight.â€
The key will be the Smoked by Windows Phone campaign, which will be coming to a variety of online and traditional media over the next 6 months, and demonstrates the ethos of Windows Phone â€“ doing common tasks faster and with less fuss.
â€œWeâ€™ll do TV spots, the question is where,â€ Woodman said
He declined to specify an advertising budget however. â€œMicrosoft is patient and willing to use deep pockets, but weâ€™re also respectful of shareholder value so we want to pick appropriate countries and spend levels.â€
Which countries do our readers think will benefit most from Smoked by Windows Phone ads? Let us know below.