Slowing consumer appetite for apps can give Windows Phone time to catch up

imageEvery time a Windows Phone handset is reviewed we hear how the OS is great, but if you care about apps you should not even bother looking at one.

Fortunately, according to the latest Comscore research, those who do not care about apps may include up to 2/3 of smartphone users.

BGR reports that, even though the iOS store now has more than1.2 million apps in it, growing by 550 each day, 2/3 of US smartphone users in Q2 2014 did not download a single new app during that period.

For those users the app craze is effectively over, and with the apps they have on their phone and the built-in apps more than enough.

While smartphone sales continue briskly, the trajectory for app download growth is following a different curve.

What this means for Windows Phone is that the “Top Apps” list is now increasingly mature, and while Windows Phone may not get to 1 million apps very soon, it should over the next year or two get all the top 200 apps which are the vast majority of the apps needed, and will be missing only the very latest greatest apps which are not used by many people in any case.

At that point, users will be caring a lot more about their user experience than whether Windows Phone has Uber or not.

See the BGR article here.

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