SE Xperia promotion starts – Who is Johnny-X?

Sony has started an online campaign to promote the SE Xperia X1. This should lay to rest any doubts that exist regarding an October release. In the first of presumably a series, in a cryptic 1:08 min trailer the hero, Johnny-X shows that would happen if I would lose my smartphone, involving walking around alternately in a daze and then running around in a panic, and of course also writing down notes on my body parts 😉

See the trailer at here.