Samsung to sponsor AT&T Cotton Bowl – Samsung Jack to feature in half-time Extravaganza

samsungjack The AT&T Cotton Bowl and Samsung Mobile America formally announced today Samsung Mobile’s sponsorship of the halftime show of the 2010 Classic on January 2nd. The Samsung Jack Halftime Show will showcase the Ole Miss and Oklahoma State bands as well as a finale that includes 11 high school marching units from across the country and the world famous Kilgore College Rangerettes, who are making their 60th consecutive appearance at the AT&T Cotton Bowl Classic.

“The AT&T Cotton Bowl Classic is a tradition and Samsung Mobile is proud to be a part of the excitement as the game moves to the brand new Cowboys Stadium,” said Paul Golden, Chief Marketing Officer, Samsung Mobile. “The Samsung Jack Halftime Show is a great opportunity for all the students to showcase their musical talents and is sure to be fun and entertaining for their nearly 100,000 fans at the big game.”

“The pageantry is what helps make college football unique and great, and it’s evident Samsung Mobile appreciates and embraces that through our collaboration,” Rick Baker, President of the AT&T Cotton Bowl Classic said. “What great memories Samsung Mobile is creating for thousands of students through the Samsung Jack Halftime Show!”

Samsung Mobile, as part of their sponsorship, will showcase the Jack, one of their most popular handsets offered exclusively through AT&T. The slim, ergonomically designed Windows Mobile device will be featured in large displays in both Cowboy Stadium Plazas before the game and during the Samsung Jack Halftime Show.

Fans are encouraged to come to the game early to participate in Samsung Mobile’s interactive games and win great prizes, including the Samsung Jack. Gates to the Cowboys Stadium Plazas open at 10 a.m. CST, and doors to the stadium will open at 11 a.m., two hours prior to kickoff of the 74th AT&T Cotton Bowl.

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