Samsung to spend $40 million to promote the Omnia

MobileNews is reporting that Samsung is set to spend $40 millionm promoting the Samsing Omnia worldwide, and up to £5 million ($9 million) just in the UK. The campaign will use the tagline ‘everything in one touch’, and will feature advertising in press, online and outdoor.

Unfortunately there will however be no television campaign, which will place the device at great disadvantage against the iPhone 3G, which is at present taking part in saturation bombing of UK TV networks.


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