Samsung signs up Lamar Odom for new Samsung Omnia 2 push

Samsung Mobile is launching a new campaign to promote the Samsung Omnia 2 on Verizon.

The campaign, which features celebrity athlete Lamar Odom, started on 3/18 and is airing during the College Basketball Championships via local CBS stations and websites.

“Samsung Mobile found Lamar Odom a natural fit for our ad featuring the premium capabilities of the Samsung Omnia II with Swype technology for faster texting. Lamar is a remarkable athlete who is on the rise, just like the Samsung Mobile brand,” said Paul Golden, chief marketing officer, Samsung Mobile. “The College Basketball Championships attract a diverse audience and one which we think will appreciate all of the smartphone features the Omnia II has to offer.”

In the spot Odom will showcase the capabilities of the mobile phone, including its bright screen and fast speeds, as well as the Swype technology it comes bundled with.

Read more at RBR.com here.

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