Samsung India creates Windows Phone themed mobile cricket site to promote Samsung Omnia W


In some parts of the world cricket is a religion, and to take advantage of this fervour Samsung India has asked Affle to create a mobile website, The Cricket Hub, to promote the Samsung Omnia W.

Sankalp Mehrotra, regional director, business development, Affle, says, "With the launch of The Cricket Hub, we are confident of creating, nurturing and sustaining an interesting platform for all cricket fans by offering them an inside view of an exciting off-the-field cricket action."

The site is Metro-themed, with what appears to be live tiles, and features trivia, news bites, live score and contests.  The site also highlights Samsung Omnia W and Windows Phone features, such as ‘Spotlight’, ‘My hub’, ‘Avatar Stories’, ‘Live Score’ and ‘Leadboard’ and is targeted not just at current Windows Phone owners, but at other smartphone browsers like those using Blackberries, hopefully convincing them to upgrade to a Windows Phone.

Asim Warsi, vice-president, Samsung India, explains, "Mobile has become a key medium of consumption for consumers to meet their information and entertainment needs. Hence, it is an important platform for us to engage with them. Cricket Hub is an appropriate medium to give our unique Window’s Phone experience and exciting cricket content on the user’s mobile."

The site can be found at .


Thanks Arun for the tip.