Samsung brings its A game to the US midrange market

Samsung has brought its mid-range A-Series phones to the US after only offering them in Europe, the Middle East and Africa. The firm will be bringing the Galaxy A50, A20 and A10e to the market this summer, offering Samsung’s OneUI, OLED screens and imaging prowess at a lower price.

“Everyone has a unique set of needs when it comes to their smartphone and, more than ever, people are looking for a device that’s designed for the way they live,” said Travis Warren, senior vice president of Carrier Sales and Operations at Samsung Electronics America. “Drawing on more than 10 years of Galaxy smartphone innovation, the new Galaxy A Series offers consumers premium essentials at a great value. And with a full portfolio of products, there’s an A Series that’s right for anyone.”

The A50 phones will be competing with the Google Pixel 3a and Moto Z lines primarily. While Samsung’s brand recognition already gives it a lead in the eyes of consumers, both the Pixel and Motorola devices offer strong differentiators in the form of a class-leading camera and Moto-Mods. That model will be available from June 13 from $349.99 outright.

The A20 and A10e are more budgets focused affairs, aimed at the Moto G line and priced at $249.99 and $179.99 respectively.