Russian Retailer MTS gives Windows Phone 5.9% of the Russian market in 2012


MTS is Russia’s second biggest cellphone retailer by number of outlets with 4,462 stores at the end of last year, including 71 flagship stores. The company regularly releases their estimates for the entire market.

They have announced that sales of smartphones increased 60% to 13 million units and 60% to 138 billion rubles, now 31% of all mobile phones sold.

They note the average market price for a smartphone decreased 0.6% from 2011 to 10,706 rubles, due to rising sales in the low end pricing segment.

“The growth in the segment of low-cost smartphones seen in 2012 will continue this year. Our research shows this. There is demand for inexpensive smartphones. Half the cellular operator subscribers who now use ordinary telephones would buy smartphones if they could afford them,” Kuzmenko said.

“A substantial portion (68%) of Russian users have yet to switch to smartphones, concerned about the technical complexity of using them,” a company press release says.

In 2012, the smartphone leadership ranks shifted in Russia. Nokia slipped in sales to 21.1% last year from 41.3% in 2011, surrendering first place to Samsung, whose market share rose to 40.1% from 30.7%. HTC accounted for 8.2% of smartphone sales in Russia last year (9.2% in 2011), Sony for 8.5% (6.3%), and Apple for 6.8% (up a single percentage point).

By operating systems, last year ended with the Android OS in the lead (67.2% of all smartphones sold), followed by Samsung’s bada (8%), Nokia’s Asha (7.7%), Apple’s IOS (6.9%), Windows Phone (5.9%), and Symbian (3.6%).

Euroset, the largest retailer in Russia, revealed similar numbers recently, which showed both Windows Phone and iOS had 5% of the Russian market in 2012.

While it is clear cheap Android handsets dominate the area, with a new wave of even cheaper and higher performance Windows Phones currently arriving in Russia it is very likely Windows Phones will soon overtake iOS in the region.


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