One can not ignore that change is afoot at Microsoft, with the company very prepared to, as they say, make “tough choices in areas where things are not working”, with the latest evidence being the sale of part of Bing Maps to Uber.
Now of course one of the areas where Microsoft has really failed to gain traction has been Windows Phone, leading many to speculate that that arena is next for the chopping block.
Long time Microsoft watcher and leaker MSFTnerd has added some more fuel to the fire with a series of tweets, saying Satya Nadella and the Senior Leadership Team were debating dropping Windows phones and small tablets to save Windows, pushing instead Microsoft services on official Google Play Android tablets.
In return Microsoft would cooperate with Google in location services, video and ads, presumably pushing Google services even more on Windows users.
To me it smells quite a lot like capitulation, but then it has been a rather long war, and maybe Microsoft has given up on the OS platform war and instead plans to fight with productivity apps and services instead.
Update: Bloomberg has just reported that Microsoft is dropping its display ad business, and will now allow AOL and AppNexus to sell all of their ads on their properties.
This will result in the loss of 1,200 jobs, and crucially take Microsoft out of competition with Google. Read more about that here.
Given the rather radical moves we have already seen, what do our readers think of this rumour? Let us know below.