The launch of the Lumia 950 and 950 XL has gone without much fan fare, and it seemed like Microsoft would not be doing anything to market their new flagships, leaving it all up to their tepid carrier partners.
It is therefore very welcome to see a high-profile promotion for the handset, via the Lotus Formula 1 team and driver Romain Grosjean.
The feature concentrates on the Continuum feature and ends with the slogan “The Phone that works like your PC”.
Hopefully we will see these ads also hit the airways and increase the profile of Microsoft’s new devices somewhat.