Report: Nokia To Launch Nokia X Android Device With Marketing Campaign Around IPL In India

Nokia’s plan to launch low-cost smartphone devices based on Android was leaked months ago. Since then, we have been hearing lots of information about this upcoming ‘Nokia X’ device codenamed Normandy. The device will be running AOSP version of Android 4.4(Kitkat) with the hardware specs of  4-inch, 480 x 854 Pixels display, Qualcomm Snapdragon 200 processor, 512MB RAM and 5MP camera. The main selling part of the device its price which will be around $100.

Today, BGR reported some more information about the upcoming device. According to them, Nokia has already started seeding this Nokia X device to developers in India. And they claim that the device won’t have access to Google Services/Play Store, instead it will rely on Nokia’s services like HERE, Music and Microsoft’s services like Outlook, Skype, OneDrive, etc,. If an Android app doesn’t use any Google services, one can download the app APK and side load it on Nokia X. BGR also claims that Nokia is planning to launch this device in India with a marketing campaign around IPL(The Indian Premier League is a Twenty20 cricket championship league in India). Another interesting thing from BGR story is that Nokia had already succeeded in getting many of the top 100 apps on both the Play store and App Store to get their apps into its new store for AoL(Asha On Linux – their internal name).

Can Nokia succeed with their strategy around low-cost device with Android?

Source: BGR Image Credit: @evleaks

Leaked Specs: