Bloomberg today reported that Microsoft is in “advanced talks” to invest in location based startup Foursquare. Bloomberg said that Microsoft is vying to take an equity stake in Foursquare Labs. Microsoft may make this investment in Foursqaure similar to what they did with Facebook in 2007. A small investment in this location startup might give them access to data of over billions of check-ins. Microsoft may integrate Foursqaure data into products like Bing, Local Scout, etc, to provide more robust location data to users.
Foursquare recently revealed few new features that will engage more users into their platform,
The updates included a feature that lets people check their friends into locations in addition to themselves.
It’s also unveiling a technology that will send users automatic recommendations when they visit a new restaurant or neighborhood, without having to open the application.