Report: Microsoft Goes Big With Original Content For Xbox Platform, More Than Dozen Projects In Development

We all know that Microsoft is working on original content for Xbox platform. Microsoft hired former CBS Corp. head Nancy Tellem few years back to lead its studio efforts. Microsoft is trying to target the core gaming audience between 18 to 34 years old. Bloomberg today reported many details about Microsoft’s plans for original content. The studio now has six series lined up — including a science-fiction thriller called “Humans” about humanoid robot workers — and more than a dozen projects in development.

More info on the content to come,

  • One way Tellem, who was also part of the team that debuted “Friends” and “ER,” plans to distinguish Microsoft is by adding interactive aspects to each show to make use of Xbox technology.
  • Her first offerings are a street football reality show called “Every Street United” timed for the World Cup, as well as robot thriller “Humans” based on a Swedish series. For “Every Street United,” users can unlock extra scenes and will have mini-games that can be played in each scene. “Humans” will offer ways to follow what happens to characters outside the show’s plot.
  • The studio will also produce a comedy sketch show with Silverman and Michael Cera’s JASH comedy collective and a stop-motion show with Green’s Stoopid Buddy Stoodios, which makes the Emmy-winning “Robot Chicken.” In addition, Microsoft has ordered a pilot for unscripted series “Fearless,” in which Australian Navy bomb clearance diver Paul de Gelder, who lost several limbs to a shark attack, aids people who try to make the world a better place.
  • The studio will also do a live broadcast of the Bonnaroo music festival in July, with backstage interviews using Microsoft’s Skype software. A documentary series from producers of the Oscar-winning “Searching for Sugar Man” will follow.

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Source: Bloomberg