Report: Hybrid device sales grow as tablet sales plummet in Australia


According to a new report from analyst firm Telsyte, hybrid device sales are growing pretty quickly as tablet sales starts plummeting. The report states that tablet sales was down by 16% for half of the year when compared to 2014. Apparently, only 1.5 million units of tablets were sold in the first half of 2015 in Australia. On the other hand, 500,000 hybrid devices were sold in the first half of this year. The firm also expects to hybrid device sales to increase to 1.54 million by 2017.

Interestingly enough, Windows-based devices now claim 14% of the Australian tablet market, up by 4%. iOS devices are at the top with 48% market share, followed by Android devices which claim 38% of the market. However, it’s worth noting that Android device sales was down by 4%.

Unsurprisingly, Microsoft is now the third largest player in the tablet market as Apple and Samsung continue to dominate the tablet market. However, Telsyte believes that Windows-based tablets and 2-in-1s will start seeing more sales cause of Windows 10 in the coming months.

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