In a recent report from Argus Insights titled “Battle Of The Brands 2015” which analyzes people’s feelings about various tech brands and the products they sell, Microsoft’s image is improving positively. Microsoft is now just behind Apple in their report delight and the main reason behind it is Surface and Lumia devices. Over the past year they have noticed Microsoft’s success in devices poking holes in Apple’s walls with their tablet and wearables offerings.
“Unlike Google and Amazon, which offer inexpensive hardware offerings meant to entice more consumers to visit their gardens more often, Microsoft has focused on crafting new experiences built on solid hardware that is delighting consumers”
Argus Insights analyzed 942,000 consumer reviews between January and September for preparing this report.