Real life test shows some app generates more revenue on Windows Phone 7 than Android


imageMobile app devs NeuralNet has done an experiment which few devs can afford.  They were able to release their Mortal Kombat Tactics game guide simultaneously on both Android and Windows Phone 7, and in their particular case found their Windows Phone 7 app performed much better.

Looking at the table of data below, it is clear their Windows Phone 7 app achieved much more revenue from Microsoft Pubcenter ads vs Google Admob ads.

Their ads also received many more impressions on the Windows Phone 7 than Android, possibly because there are less competing apps in Marketplace or on devices themselves.

 AndroidWindows Phone 7
Day 11,866 Impressions / $0.57 Revenue2,070 Impressions / $1.28 Revenue
Day 2497 Impressions / $0.27 Revenue1,903 Impressions / $2.52 Revenue
Day 3521 Impressions / $0.05 Revenue2,391 Impressions / $4.63 Revenue
Day 4496 Impressions / $0.25 Revenue3,693 Impressions / $3.86 Revenue
Day 5304 Impressions / $0.13 Revenue2,274 Impressions / $2.48 Revenue
Total3,684 Impressions/ $1.27 in Revenue12,331 Impressions and $14.77 in Revenue

Whatever the reasons were however, it is clear the small size of the Windows Phone 7 installed base should not preclude developers from creating apps for the platform, at least if making money is part of the equation.

Read more at WP7Design here and find their app in Marketplace here.

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