We ran a survey on Friday to assess how the fact that the Nokia Lumia 920 is exclusive to certain carriers in many regions will affect our readerâ€™s buying decisions.
Before the news of the exclusivity, in a poll of 5,788 readers 83.64% of readers opted for the Nokia Lumia 920, vs 16.36% for the other high-end Windows Phone 8 handsets.
I have now tallied the results of the most recent poll, with 3,270 respondents, and it shows that 72% of readers are still opting for Nokiaâ€™s new flagship.
This does not mean readers are not affected by the exclusivity. The Nokia Lumia 920 was offered to only 30% of readers who are affected by carrier lock in, leaving 70% of readers on carriers either not getting the handset or buying unlocked handsets in any case.
Of those whoâ€™s carriers will be offering the NL 920, 88% are getting the Nokia Lumia 920, while 12% are getting another Windows Phone. For those whoâ€™s carriers do not offer the handset (also around 30% of reader) 49% are willing to leave their carrier for the Nokia Lumia 920, while 51% would stay and buy another Windows Phone. This kind of result, which attracts subscribers from other networks, would justify a greater carrier investment in marketing the handset, which is likely the goal of exclusivity in the first place. It also puts paid to the notion that no-one will switch carriers for a phone they want.
Reflecting the international make-up of the readership of the site, a significant percentage of our respondents (36.4%) were willing to buy their handset unlocked, and amongst this group 85% were opting for the Nokia Lumia 920 over 15% for the cheaper alternate Windows Phone 8 handsets.
Overall, while less people than before (72% vs 83%) were planning on buying the Nokia Lumia 920, carrier exclusivity does not seem to be the fatal blow to the handset that some expect, at least amongst our readers.