At National Retail Federation (NRF) conference in New York, Razorfish announced the first ever Retail Experience Platform, code-named 5D. The new retail platform enables the creation of an immersive and seamless digital ecosystem across several digital devices in retail environments. Last week we posted a video from Microsoft showing its Windows Embedded POS Ready based retail system in action. Razorfish’s 5D platform is in beta stage now, so its going to hit the markets soon. Hope we can experience the retail future soon.