There is a mad dash in the smartphone market at present for ever more powerful processors, and some Windows Phone users complain that when Windows Phone finally goes dual-core at the end of the year everyone else will already be on quad-core.
A report today from Digitimes suggests this Speeds and Feeds marketing play by Android OEMs can seriously backfire by generating a poor user experience for their smartphone users.
Digitimes notes that while HTC, LG Electronics, Huawei Device and ZTE have all unveiled quad-core smartphone the processors are not market ready yet, with high power consumption, high cost and lack of support for LTE being a major reason why those handsets will have poorer battery life, be bulkier and cost more.
The main quad-core ARM chip used at present is the Nvidia’s Tegra 3 processor, which lacks LTE support, requiring a separate LTE modem, which has pushed up production costs, raising retail costs into the US$500-700 range, which may deter sales in stores.
With Windows Phone using old(er), cheaper and more mature technology, and prices at the till finally reflecting this, users are finally recognizing the value for money in buying a Windows Phone while Android users pay a premium for bragging rights on a phone which needs to be tethered to the mains constantly.