Spotify detalha recursos exclusivos disponíveis na Índia

Spotify, o serviço de streaming de música mais popular do mundo, foi lançado na Índia recentemente. Esta não é uma expansão de disponibilidade usual para o Spotify, pois o mercado de música indiano é completamente diferente dos mercados ocidentais. Para torná-lo atraente para os usuários locais, o Spotify criou alguns recursos exclusivos para a Índia. Leia sobre eles abaixo.

The exclusive features include:

• Multi-language music recommendations: Many Indians speak several local languages, so Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu . Indian users can select their preferred language (s) to receive tailored Daily Mix, Home, Radio, and Search results and recommendations.
• Spotify Free with full control: For the first time on Spotify Free, smartphone users can play every song on demand.
• Playlists made for India: Our new playlists, expertly curated and regularly updated by our team of Indian music experts, include Indiestan , Rap 91 , Namaste Love , Punjabi101 , and Bollywood Butter , as well as Top Hits in Hindi , Tamil , Telugu, and Punjabi These sit alongside our celebrated international playlists, including mint , RapCaviar , Viva Latino! , and the This is … artist compilations. Add billions of creator and fan-built playlists to the mix, and Spotify has a playlist for any mood or moment.
• Spotify goes to the movies: Introducing Starring … , a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify’s recommendations will also include songs from India’s favorite movies and actors.
• City playlists: Find out what’s hot in each city, with new algorithmic playlists tracking what’s trending in Mumbai , Delhi , Bangaluru , and Chennai .

With this launch, Spotify is now available in seventy-nine markets worldwide and has more than 200 million users, including more than 96 million subscribers.