Disclaimer: I am an AT&T customer with a data plan. Despite this relationship, I have tried to be objective and impartial in this post.
Did you see the post on boygeniusreport.com indicating that AT&T will require data plans for all smartphone purchases starting in September? Their press release is a real piece of work, filled with illogic, circular reasoning, and downright BS. So letâ€™s parse their press release:
Â· â€œWe want our customers to have the best possible experience with their Smartphones.â€ Shouldnâ€™t it be up to us as to how we want to use and get the best possible experience with our Smartphones? How do they know whatâ€™s best for us?
Â· â€œA predictable bill is a key factor in customer satisfactionâ€¦â€ Iâ€™m thinking that an accurate bill is a key factor in my satisfaction. Bills would be predictable if customers understand precisely what they are paying for and how much they are paying. Having contracts written in simple English (or other language) wouldÂ help (research has shown that many types of contracts are written at a graduate-school level when most Americans read at an eight-grade level).
Â· â€œâ€¦Smartphone customers will need to subscribe to a data plan, as the vast majority of customers already do.â€ If the vast majority of customers already have data plans, why the need to force the remaining people into something that they obviously donâ€™t want or need (unless we donâ€™t know what we need, but Big Brother AT&T does).
Â· â€œData plans let customers fully utilize their deviceâ€¦â€ Maybe some people donâ€™t want to fully utilize their devices. Perhaps they are happy just the way they use their Smartphones (I donâ€™t think a Smartphone is defined by having a data plan).
Â· â€œâ€¦without the worry of bill shock.â€ Itâ€™s been my experience that bill shock only occurs when Iâ€™m charged for services that I didnâ€™t enroll in or use.
Â· â€œA Sales Coaching Session will be availableâ€¦â€ When sales representatives need to be coached on something, thatâ€™s a big red flag that there is dishonesty and not the best interests of the customer going on.
I think there should be law that requires companies to be brutally honest about their intentions, in AT&Tâ€™s case, they made the change to increase their revenues (we should acknowledge that AT&T isnâ€™t the first to do this. Verizon started this last November).
I would file this press release under the category of Do They Really Expect Us to Believe This? Better yet, crumple it up and throw it out!