2017 has been a very eventful year, and as we head towards its end Bing has started looking back at the trends that shaped the last 12 months.
Today they posted their list of top searched celebrities in UK, and as expected the name at the top of the list should be very familiar to everyone – Kim Kardashian.
The reality TV star has topped Bing’s list of most searched-for celebrities this year, beating Meghan Markle into second place – despite all the speculation around her possible and eventual engagement to Prince Harry.
It was not even close either – Kardashian racked in 43% more searches on Bing than Markle this year.
Taylor Swift was the third most searched-for celebrity after the singer-songwriter released her sixth album.
British singer Cheryl Cole, who gave birth to a boy in March, was fourth on Bing’s list, with This Morning presenter Holly Willoughby rounding off the top five.
Surprisingly the biggest newsmaker Donald Trump only managed the 6th slot. I suspect he will call this poor showing fake news.
In line with the trend that we care more for distractions that real news, there were twice as many searches for “fidget spinner” than Brexit.
“We have well and truly observed the repercussions of last year’s elections and events. In some ways the resulting headlines made this year feel hyper-real, but the data does show that in 2017 we have kept calm and carried on,” said Kevin Stagg, Head of Marketing at Bing.
Sticking with politics, there were more Bing searches for “Jeremy Corbyn” than “Theresa May” this year, and 78% more queries for “BBC weather” than all those related to the US President.
“The significant role that search plays in our lives reflects our natural curiosity about the world around us. Observing trends, therefore, reveals a lot about our culture and where we place our attention. Some of the insights may surprise but ultimately, they demonstrate the connections we seek with other people, events, and generally the world around us,” said Stagg.
Bing claims 26% market share in UK, and the search results suggest it is quite normal everyday people using the search engine, which is good news if use and acceptance by the mainstream market is the goal.
The full set of results can be seen at Microsoft here.