Associated Press will soon give you a reason to care about Power BI

The Associated Press is an independent news cooperative with teams in over 100 countries that tell the world’s stories, from breaking news to investigative reporting. Associated Press (AP) today announced that they will Microsoft Power BI to expand the way they share data with journalists, news organizations and their audiences. Power BI’s interactive visualizations will help news organizations more easily uncover, report, and include data visualizations in, data-driven stories.

AP last night used Power BI to enhance its coverage of the Virginia gubernatorial primary election. Using the Power BI data, members and customers of AP can easily discover local stories and, with just a few clicks, create and publish localized interactive data visualizations to illustrate those stories with Power BI. For the Virginia election, WTOP published an easy-to-interpret, interactive map of Virginia subdivided by county, in addition to dynamic charts of ballot results, to help audiences track and more easily understand the Democratic and Republican races for governor.

“The collaboration with Microsoft to enhance our data journalism efforts with Power BI helps take data storytelling to the next level,” said Troy Thibodeaux, AP data journalism team editor.

Read more on this story here. Power BI is a suite of business analytics tools from Microsoft that deliver insights from large sets of data. You can connect to hundreds of data sources, simplify data prep, and drive ad hoc analysis.

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