PocketGear creates lame Appstore for Windows Mobile

There is no doubt that Windows Mobile could benefit from  a more efficient application delivery system, but the successive failures of companies to deliver a compelling solution is rather disheartening.

The latest entrant in the field is the AppStore for Windows Mobile by PocketGear.  While the initial presentation looks rather encouraging, the fail starts very quickly.

Firstly, for an Over the Air system, it is rather strange that they do not offer a direct .cab download, but prefer doing either a desktop installer or sending a link to download the cab via SMS (now PocketGear knows my number!). 

Next, imagine my surprise on when the few 100 kb cab I downloaded only asked to install a 24 kb application.  The reason was soon apparent, because it turns out the application is merely a link to m.pocketgear.com.

After that, there is really not much more to say.  The interface looks OK, but could be more informative, and the applications are expensive as usual.

On device application stores were pioneered by Handango with its 2003 InHand service, but we have not seen things move on any further on the Windows Mobile platform.  Hopefully Microsoft can do better when it is expected to announce the Windows Mobile MarketPlace at the upcoming Mobile World Congress. 

We can only cross our fingers.

See more about the PocketGear AppStore for Windows Mobile here.

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