Microsoft, KDDI, Fujitsu and Yodobashi Camera, with Japanese actress Katase Nana launched the first Windows Phone 7.5 handset in Japan and the world, the Fujitsu IS12T.
Katase had been using the phone for a day before the launch and said she liked how fast the operating system and internet browsing worked, and liked the pink design with large icons, more so than the yellow phone.
President Nobuo Otani of Toshiba Fujitsu Mobile CommunicationsÂ said the phone was in development even before Fujitsu and Toshiba joined their mobile business, but that developing with Microsoft gave them a sense of security in the reliability of the venture. He noted that while developing Android phones meant an open environment, the Windows Phone 7.5 handset was developed under tight supervision by Microsoft.
Yodobashi Camera did not reveal how many pre-orders they had, but confirmed that they were mostly young men looking to try out the phone.