Penny Arcade is a webcomic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. Krahulik is popularly known on the web as “Jonathan Gabriel” or “Gabe.” Krahulik has been using the Surface Pro since near its launch. It has been especially useful to him as an artist because of the Surface’s active stylus support.
The Penny Arcade team is located in Seattle, quite near Microsoft’s own headquarters. Microsoft teamed up with Krahulik to create a Surface commercial: