Part of the iPhoneâ€™s app revolution was that companies felt they had to release an application to promote their brand and services.
Windows phone 7 has benefited from impulse also, with Snow+Rockâ€™s Pathfinder app an excellent example of this.
The app, created by UK company Sequence, provides detailed route tracking and mapping allowing users to create their own trails and, if desired, upload them for other users to access, or to view trails created by other users. Routes can be cached just in case users lose their signal when out in the countryside and whilst avoiding the hard sell the app includes a dedicated â€œGear Guideâ€ section, allowing Snow+Rock to highlight the latest equipment from world leading brands.
The app was chosen by Microsoft as a â€œshowcase launch appâ€, and, as a completely free app, should find a place on the phone of every UK windows phone 7 owner.
Find the app in Marketplace here.