Pandora Ends Ad-Free Music Access To Windows Phone Customers

When Pandora, one of the world’s most famous Internet radio apps was launched on Windows Phone Store last year in March, there was a special offer for WP8 users. The free Pandora app will be ad-free through December 31, 2013, a benefit that only Pandora premium customers enjoy. As we are already in the second month of 2014, Pandora has decided to pull the plug on ad-free streaming. You will now have ads in between your music in Pandora app, but you can upgrade to Premium service to get rid of the ads.

Why are we doing this?

Simply put, ads pay the bills. Running Pandora carries significant costs, including a substantial portion of our revenue that we will pay in music royalties to songwriters and performers. Advertising allows us to cover those costs, providing healthy compensation to musicians while still being able to offer you a free music service.

Read full mail from Pandora after the break.

via: Mobility Digest

Dear Pandora Listener,

Starting today, Pandora will be introducing advertising on your Windows mobile device.

Why are we doing this? Simply put, ads pay the bills. Running Pandora carries significant costs, including a substantial portion of our revenue that we will pay in music royalties to songwriters and performers. Advertising allows us to cover those costs, providing healthy compensation to musicians while still being able to offer you a free music service.

Our goal is to minimize disruption as much as possible. If you want to continue listening ad-free, you can upgrade to Pandora One which is free of audio and visual ads. Click here to upgrade.

As always, we welcome your feedback. Pandora is dedicated to providing you with the best personalized radio listening experience in the world.

Thanks for listening,

The Pandora Team

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.

Related
Comments