Palm Treo Pro officially announced, to be sold without subsidy in USA

Palm’s greatest Treo has just been officially announced, but it seems the biggest story around its release will be that Palm failed to secure a US carrier (which for a 3G GSM phone still invariably means AT&T). Fortunately Palm did manage to secure deals with O2 and Vodafone in UK and Telstra in Australia, where the phone will be available from free on certain contracts. In USA it will however be sold at a wallet-wrecking $549 unlocked, with no carrier or subsidy.

Palm says:

Treo Pro will be available in September in Europe(2) through Vodafone (from free to €399 with contract) and O2 (pricing is available from O2 direct sales and online business stores), and in Australia through Telstra (from free with contract). It will be available in the United States in the fall through the Palm online store (http://www.palm.com/store) as well as select Internet, retail and enterprise resellers for a suggested retail price of $549. The U.S. version is unlocked and unsubsidized, giving end users the flexibility to simply insert their existing active SIM card and immediately start using their Treo Pro without a new contract.

Unfortunately the Palm brand name is not that strong overseas, and the Samsung i780 has already staked claim to most of the features of the Palm Treo Pro. We have seen other devices released without carrier in US, such as the HP 6915 languish, and it would be a shame that the device that would have saved Palm ends up killing it.

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