Orange has announced it will be one of the first to bring Windows Phone 7 series devices to their customers. With Microsoft, they plan on integrating their services with the phones, and provide special support to customers to help them set up their devices.
For the first time, Orange plans to combine its SIM and network authentication with Microsoft Windows Phone 7 Series to create a single customer â€œIDâ€, simplifying sign-in and eliminating the need to register for multiple accounts. This move would allow Orange customers on 7 Series handsets to enjoy single sign-on access to Microsoft services such as Xbox LIVE and Zune Music, alongside a range of Orange services which are seamlessly integrated within the Windows Phone 7 Series platform. Depending on which market, Orange services are expected to include Orange TV and Orange Navigation and access to exclusive, localised content such as the national football league in France (Ligue 1).
Together with the Windows Phone 7 Series, the extended Orange and Microsoft partnership will also see joint collaboration that goes beyond devices, delivering enhanced customer care services to help customers get more out of their phones.
Olaf Swantee, SEVP of Orangeâ€™s global mobile business, comments: â€œWe have a long-standing and successful relationship with Microsoft, having introduced the first ever SmartPhone together back in 2002. Eight years on, our collaboration continues to bear fruit as we look to bring Orange Windows Phone 7 Series customers more than just a phone, but a full end-to-end multimedia experience that will give them enhanced access to content and dedicated in-store support. This partnership we are planning with Microsoft, sharing service capabilities expert customer assistance, is just part of how Orange is working with the industry to revolutionise customer care and bring mobile multimedia to everyone.â€
â€œPeople want a phone that focuses on what matters most to them, works on their behalf and simplifies common tasks. They want a phone that helps manage and organize all of the information that is constantly swirling around them. Windows Phone 7 Series brings together related content from the web, applications and services into a single view to make life easier,â€ said Andy Lees, senior vice president of Mobile Communication Business at Microsoft. â€œWe are excited that Orange will use Windows Phone 7 Series to offer differentiated services and added value to their customers throughout Europe with their dedicated care package.â€
Orange plan to make the OS available on a range of handsets in France, UK, Spain, Switzerland and other markets.