OptumHealth Debuts OptumizeMe Fitness App for WP7

Press Release: GOLDEN VALLEY, Minn., Nov 15, 2010 (BUSINESS WIRE) — –Selected by Microsoft as a Premier Windows Phone 7 Launch App

OptumHealth, one of the nation’s largest health and wellness companies, today announced the release of the OptumizeMe mobile application. Desiimagegned exclusively for the many new Windows(R) Phone 7 devices, OptumizeMe helps people pursue their health goals through their own online social networks, where they can track their progress and issue fun fitness challenges to their friends, family and coworkers.

OptumizeMe, selected by Microsoft as a Premier Launch App, is designed to maximize the features of the Windows Phone 7 platform. It is available now, free of charge, at the Windows(R) Phone Marketplace. The app is part of the Microsoft Windows Phone 7 showcase.

With OptumizeMe, people can create and challenge each other to fitness competitions, and trade both encouragement and "digs" along the way. Users can network with friends using the app, or link to their existing social networks to create new fitness challenges. The application tracks their progress on challenges, and rewards them with virtual badges as they achieve their goals. OptumizeMe also uses the Windows Phone 7’s location capabilities to help fitness enthusiasts locate and join open challenges happening near them.

"If you’re the kind of person who lives life on the go, wants to increase your fitness and can’t resist a good challenge, OptumizeMe is the app for you," said Rob Webb, CEO of OptumHealth Care Solutions. "It makes living a healthy lifestyle easier and more fun for people with Windows Phone 7 mobile devices by creating connections with friends who share similar fitness goals. Most of us already use our social networks to stay in touch with each other, so why not use them to share the experience of getting healthier together?"

According to a recent New England Journal of Medicine report, healthy behavior actually spreads through social connections. OptumizeMe links with online social networks like Facebook to make healthy activity a social activity. For example, OptumizeMe can post updates to a user’s Facebook wall to allow friends to monitor the person’s progress and post messages of support.

"Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games designed to help people get the most out of their phone," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "OptumizeMe is a great example of the innovative apps available on Windows Phone Marketplace that take advantage of Windows Phone 7’s unique features and design."

Sixty mobile operators in 30 countries will offer Windows Phone 7 mobile devices, available in the United States Nov. 8.

Its good to see the developer momentum around the WP7 platform as more and more premier publishers launch their applications. Hope this continues in the long run to effectively compete against iOS and Android.

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