O2 announce carrier billing for Windows Phone in UK

imageToday Telefonica announced that carrier billing support is now available to their Windows Phone users under their Charge to Mobile scheme.

Not only can Windows Phone users now charge their app and music purchases to their phone bill, but the system also allows purchases at places like Facebook and Spotify.

Telefónica Digital UK director David Plumb said, "Charge to Mobile supports our digital strategy and we’re delighted to add Microsoft to our growing portfolio of technology companies who offer it. The service allows us to put digital at the heart of the customer experience, offering them a fast, easy and safe alternative to credit or debit cards."

He also noted that the system was good for developers, saying  "Windows Phone developers earn three times more revenue per active user on average in markets where carrier billing is offered (and six times more revenue on average in emerging markets where credit card usage is more limited)."

Via The Inquirer.com

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