Nostalgic Internet Explorer ad asks users to go back to the 90’s but misses the mark

Microsoft has released the above nostalgic Internet Explorer ad, which asks users to harken back to the 90’s, to the days of Tamagochi and Hungry Hungry Hippos, and to the days when internet explorer had 90% market share. Unfortunately I believe Microsoft’s marketers have missed the mark with this ad.

Whilst it takes users back to the ‘good old days’ of ‘the youth’, and to much loved memories, Internet Explorer has never quite made it to that list, and will likely be remembered more as a major security risk than happily and safely browsing the web 1.0.

Better luck with the next ad, Microsoft.



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