Our readers may remember Bryan Biniak, Nokia’s Vice President and General Manager of Developer Experience, from July last year, when he accused Microsoft of a lack of urgency, and complained:
"We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale."
In line with Nokia’s new marketing, what a difference 6 months makes it seems. Speaking to Trusted Reviews recently, he now said:
“I don’t think (lack of high profile apps) is getting in our way of selling phones right now. f you look at the gaps – and we just announced Adobe, we announced BBM – there is only a few of those top developers that are missing.”
Nokia launched a new campaign yesterday where they specifically address the app gap, and make the claim that all of the apps people actually use are either on the platform, or have viable alternatives available.
This does however ring somewhat hollow given the recent release of the Nokia X range, which is felt by many to be an attempt to tap into the app catalogue of the Google Play store.
Do our readers think Biniak is right, and apps are no longer a sales issue, or is it all marketing? Let us know below.