Nokia To Take On Millbank Tower In London To Promote Lumia Devices

Last week we saw Microsoft promoting its Windows Phone device launch at Herald Square, NYC by constructing a huge building size Windows Phone. I think we are going to see much more than that from Nokia which is going to promote its Lumia devices in London on 28th November. They are teaming up with world renowned producer music deadmau5 to create a unique 4D show by taking over a 120 metre building. Sounds amazing right ?

They are even live streaming the event at

Well done, Nokia.

Press Release after the break.

Press Release:

To mark the launch of the Nokia Lumia 800 with Windows Phone, Nokia is bringing together world renowned producer, deadmau5 and the world’s leading 4D projection artists for a unique collaborative show.

The one-off event will see deadmau5 perform in front of London’s iconic Millbank Tower to a backdrop of spectacular 4D projections on the full length of the 120 metre building.

Using the latest state of the art visuals and echoing the head turning design of the first Nokia with Windows Phone, the show will use the 800 windows of the skyscraper as the canvas for the amazing spectacle. This is the first time a projection of this scale has been matched with a live music performance.

deadmau5 will be performing two new tracks created especially to accompany the projections, which will be played for the first time and broadcast live online to

The event on the 28th November will be free for all spectators, who will be able to view the half hour performance from the North and South sides of the River Thames.

John Nichols, Head of Marketing for Nokia UK, said: "The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this stunning phone. The location will allow thousands of people to come and experience something truly amazing, and different to anything they have seen before."

deadmau5 said: "Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an unusual venue and to a UK crowd."

The stunningly social Nokia Lumia 800 smartphone brings content to life with head-turning design, the best social and Internet experience, familiar Nokia elements, such as leading imaging capabilities and new signature experiences. The Nokia Lumia 800 contains an 8 MP instant-share digital camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for images and music