Nokia to launch brand repositioning campaign in run up to its WP7 handset release

Telecom Paper reports that Nokia will be laying the ground work for the release of their first Windows Phone 7 handset in October by launching a £80 million global campaign to reposition their brand.

Nokia is best known in the first instance for producing cheap S40 handsets and secondly for S60 handsets with great cameras but otherwise clunky operating systems.

Their deal with Microsoft has not been well received by the stock market, with their share price plummeting to 1997 levels, largely due to concerns about market demand for Windows Phone 7. While the £80 million Nokia will be investing in changing this perception may appear small, it is likely it will be accompanied by co-marketing dollars from Microsoft, as it has been doing with other partners and carriers.

The campaign will run over 6 months and is being developed by several agencies from its worldwide roster.

Read more at Telecom Paper here.

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