Nokia To Bring Exclusive Baby Genius Line Of Music & Education-based Products To Lumia Windows Phone Devices

Press Release:

SAN DIEGO, July 9, 2012 (GLOBE NEWSWIRE) — Genius Brands International, Inc. (OTCQB: GNUS), developer and marketer of entertainment products including the award winning Baby Genius® line of music and education-based products and characters, today announced that in partnership with Nokia Corporation (NYSE: NOK) it will bring unique and exclusive mobile apps that run on Microsoft Corp.’s  Windows Phone® platform to the award-winning Nokia Lumia range of devices including the Lumia 900 on AT&T.

Genius Brands is developing and plans to market the Baby Genius® Ready, Play, Learnâ„¢ line of educational apps featuring Baby Genius® characters for Microsoft’s Windows® Phone platform exclusively for Nokia’s range of Lumia smartphones.  Ready, Play, Learnâ„¢ is being developed to offer learning opportunities by bringing education to mobile technology. It creates a new way to help prepare children for the preschool to kindergarten transition by empowering parents with state of the art tools to help them. Genius Brands’ Sing ‘n Play Palsâ„¢ are the first apps in the Ready, Play, Learnâ„¢ kindergarten readiness program using music to educate and entertain the youngest app users.

The first two apps in the Sing ‘n Play Palsâ„¢ series are currently in development and are scheduled for launch in the summer of 2012 as part of Nokia’s stable of recommended apps for Lumia phones.  The try and buy Baby Genius® apps will feature free and premium content available at the option of the parent unlocking additional content. The next apps in the Ready, Play, Learnâ„¢ line of educational apps are scheduled for launch in the 4th quarter.

Rexi the Dinosaur and Bubbles the Bear will be the first Baby Genius® characters to star in the Sing n’ Play Palsâ„¢  line of apps designed to bring the Baby Genius® characters to life, with entertaining animated movements that let children interact with the characters, learn, and play games. Children will be able to interact and talk to Rexi or Bubbles, and the Baby Genius® characters will repeat anything you say. Kids will be able to make them giggle, wiggle, play an instrument, kick a soccer ball, and even eat a sandwich!  Children will also be able to sing along with the characters and play back the duet instantly. Users will be able to video record their experiences and send the videos to friends via email, or share the videos on social networking sites such as YouTube and Facebook.

“We are extremely excited to work with Nokia as their content partner for its Windows Phone platforms and look forward to a long and successful relationship between our companies as we produce a series of Baby Genius® content for Windows® Phone. We believe this content is well suited for other Windows® platforms so that children and families can enjoy Baby Genius® educational content on multiple devices,” stated Klaus Moeller, Genius Brands’ Chairman and CEO. “We are proud to receive the marketing support of Nokia for its worldwide launch of the Windows Lumia phones.”

Chris Surowiec, Nokia’s Head of Business Development for Global Partners, added, “The Lumia 610, 710, 800, and hero device Lumia 900 on AT&T are helping to drive the success of the Microsoft Windows Phone ecosystem by attracting valued and engaging content from trusted publishers. Parents want to be confident being their young children’s first teacher and Baby Genius® content delivers on that promise.”

Genius Brands’ Chief Creative Officer, Larry Balaban commented, “Smartphones can be used in very productive ways to provide entertainment, education and meaningful interaction between parents and their young children. It is truly exciting to make Baby Genius® a part of a growth platform that we believe will be a success in partnership with such industry giants as Microsoft and Nokia.”

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