Nokia has been at the forefront of NFC development, and spoke at the WIMA NFC conference recently.
“We’ve been talking about Nokia’s position in the NFC industry, product portfolio, NFC enabled devices and Nokia Gear products.,” said Sami Pippuri, Head of Product Marketing at Nokia Developer Experience. “At the expo we’ve been showing the latest devices and the ecosystem around them.”
Nokia showed off some of their NFC applications, and held workshops for developers on how to implement NFC applications and solutions on Windows Phone 8.
One of the apps Nokia showed off was a McDonald’s app which lets you order food on your Lumia in advance. Just tap your phone when you arrive, and it’ll let you bypass the regular queue. The app demoed at WIMA is an upgrade of the GoMcDo app developed by Airtag. It’s available in more than 70 restaurants in France, and the NFC feature will be live for summer.
Sami adds: “We’re differentiating ourselves both in terms of consumers and developers; we’re looking to provide new sorts of functionality, and we’re looking at clever ways to take advantage of NFC,” said Pippuri.
“We’ll be showing and talking about accessories such as the new Nokia Wireless Charging Car Holder and JBL PowerUp speakers that have both pairing and connecting by NFC,” said Tomi Penttilä, Head of Nokia Gear.
“With NFC-enabled Nokia Gear products now in the hands of consumers, it’s time for the industry to take note,” he concluded.
Despite owning a Nokia Lumia 920 I still have not purchased any NFC gear. I think this is because it just does not add much to the user experience. However if Nokia could use their Windows Phone influence to make these tags more useful, such as allowing tags to change sound profiles or activate applications without confirmation I think that would change.
Is Nokia missing out on a use-case which would make the technology more compelling? Let us know below.