Nokia smartphones held 6.6% of the Middle East and African smartphone market.


The IDC has released some numbers for the Middle East and African market in Q2 2014.

Their data shows Nokia smartphones held 6.6% of the smartphone market in the region, down slightly from 7.2% last year, representing around 1.7 million handsets.

The biggest winner in the region was Hauwei, which went from 2.6 to 9.5% of the smartphone market.  Samsung dropped from 52.8% to 44.9% but the biggest loser was Blackberry, which went from 12% to 2% of the market in 2014.

At 1.7 out of 7.2 million Windows Phones sales, or around 25%, the MEA market is clearly important for Windows Phone.

Nokia also held 35% of the feature phone market there, or around 13.4 million handsets. This is down from 47% in Q2 2013, suggesting Microsoft Mobile needed to work very fast if they want to convert these consumers to Windows Phone.

Very low cost handsets like the Nokia Lumia 530 may help with this.

See the full IDC report here.

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