Nokia has taken advantage of a viral marketing opportunity by sending rapper 50 cent a Nokia Lumia 1020.
At CES 50 cent said:
"I had a hard time getting off the BlackBerry." Now he’s a die-hard iPhone user. "I ditched the BlackBerry. It doesn’t do all the other stuff. All the cool stuff is on the iPhone. Now I’d buy a phone based on the camera."
Nokia responded by sending him the best camera phone in the world so far, which he said was “killing my other phone” which is presumably his iPhone.
Having 50 cent endorse your phone to his 1.6 million followers on Instagram is likely worth a lot more than one 1020, so congratulations to Nokia’s social media team on the scoop.