If ones goes by the various carrier sales rankings the Nokia Lumia 800 must be selling brilliantly. Â Unfortunately analysts are finding a different metric, with GfK reporting, according to FT.com, that the handset has failed to break the top 10 in UK for all of the weeks since its launch, despite a Â£20 million advertising spend.
In fact they say it sold only narrowly more than Nokiaâ€™s more basic â€œTouch and Typeâ€ phone in the period. The list according to GfK wasÂ dominatedÂ by variants of the iPhone, including the venerable iPhone 3GS and also by Samsung Android handsets.
Nokia for its part has insisted everything is going according to plan, saying:
â€œWe have only started our journey to regain smartphone leadership, but we are pleased with the early results. The Lumia 800 is getting good traction in all six European markets where it has already launched. Initial feedback from India, Hong Kong, Russia, Singapore and Taiwan â€” where the Lumia 800 starting selling this week â€” has been very encouragingâ€
Seems like there is still a whole lot of work to do however.